Fall 2015 Campaign

Fall 2015 Campaign
Fall 2015 Campaign

Saturday, May 9, 2015

Ch. 7 - Business Marketing

According to the MKTG 8 textbook, business marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption (Lamb 120).

One way Forever 21 uses business marketing is through business-to-business electronic commerce (B-to-B commerce). This method is about using the internet to exchange products, service, or information between businesses. Almost any company can be found through Facebook, Twitter, and Instagram. and Forever 21 uses this network to provide information about their company and promote their products. Another social network in which I recently discovered is LinkedIn. Whether this network may or may not be helpful, at least the company can offer career/job opportunities for those who are looking to work into Forever 21's business fields.

Sign up to Forever 21 Inc and you will be subscribed to their emails; staying up to date with their newest arrivals, latest style news, sales, and much more. Our information is used solely for newsletters and promotions by Forever Inc. You might choose to shop at another Forever 21 store
but you're not exactly sure which store is the best to go to. Reviews can be very helpful in situations like this, which is why it's also a part of the B-to-B marketing; Yelp Inc is a helpful website to get around any destination you want to go to.


There are seven different types of business products, and Forever 21 falls into the categories of raw materials and processed materials: Cotton, polyester, and rayon.
Those are the top materials used for processing. Most products are made in China; others include: USA, Vietnam, Bangladesh, India, Egypt, Mexico, Peru, Guatemala and imported products.







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