Ch. 11- Developing and Managing Products

Every apparel company is meant for modification; if not, then I guess you wouldn't mind wearing the same t-shirt every day. Once again, you don't have to go through that kind of anxiety because Forever 21 extremely cares about developing new products. Forever 21's website is constantly updating their New Arrivals section based on a schedule; on a daily basis, around 4 p.m. EST, a few new items will be uploaded and by around 8:30 p.m. EST, all items have been officially uploaded in the New Arrivals section.

Do Won Chang, CEO of Forever Inc., has turned Forever 21 into the fastest fast-fashion chain in the
business, and in the process he's made the company widely envied. In a generation where innovation is more than ever about being fastest to the market, the Chang family are always maintaining speed. Forever 21 develops their products during seasonal times, and in those seasonal times there's always a new trend going around. Such trends are inspired from capitals of the world to celebrities to good old "street style." Although it is not exactly sure where Forever 21 gets their inspiration for their products, they're always on time. Forever 21 knows just what its customers want. Shopping online is probably the biggest advantage any customer can take because not every product is sold in-store.

Most women would wait until their favorite product goes on sell, but here's a good tip: Don't wait unless you can't afford it just yet; once you love something, there's always a chance someone else does too. It might be difficult to determine which items others will love as well, but Forever 21 will restock depending on how high the demand for that particular product. You could either add it to your wishlist or sign up to be notified when the product is available.

According to the MKTG 8 textbook, the Product Life Cycle for Styles, Fashions, and Fads illustrates typical life cycles for styles (such as formal, business, or casual clothing), fashions (such as miniskirts or baggy jeans), and fads (such as leopard-print clothing).