Ch. 10 - Product Concepts

Forever 21's products are tangible goods. These products are considered to be consumer products because it fulfills their want for a new pair of shoes and/or their need for more makeup supplies. A Forever 21 product can be called a shopping product because consumers would spend more time and effort rounding up the quality and price of the item their willing to buy.

Forever 21, Inc has a very large product mix width and a product line depth:
 
Forever 21 is a private brand in which their products differs from the brand they are using. The original brand is Forever 21, but other brand names the company has are: Fashion 21, XXI, XXI Forever, Love 21, Love & Beauty, Life in Progress, For Love 21, 21 Men, F21 Red, and www.Forever21.com and http://Canada.forever21.com. These are the tradenames and/or trademarks of Forever 21, Inc associates with. 
Forever 21 is famous for their trademark shopping bags which includes the religious Bible verse of John 3:16. Do Won Chang and his family are known for their religious background. The reason why he prints the scripture on the bags is because he hopes others will learn of God's love.

Most people don't know that Forever 21 partners with over 50 other small brand companies. These small brands are barely known to the public, including myself. Such brands include:  A Beautiful Life, Ban.do, Cie Lux, Eva NYC, JammyPack, L.A.T.H.C., Soko, Tickled Teal, and many more. Even though most products at Forever 21 look similar to other companies products and might have less quality, consumers would prefer to buy a pair of sandals at Forever 21 because it's cheaper. 
 

American Apparel, Inc.

Forever 21, Inc.

Women are always looking for the "right fit" for their clothes, and how comfortable and well designed the product is. Forever 21 uses informational labeling, a type of package labeling designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase, in order to help their consumers know more about the quality of a product.