The biggest way Forever 21 advertises is through social media. Facebook, Twitter, Instagram, and YouTube are promoting products from the company. The Forever 21 Facebook page is consisted of trendy new products, interactive experiences, upcoming events, and so much more. Their page has over 10 million likes (including mine), from different parts of the world. Every day Forever 21 posts a set of 20 photos based one a certain theme with many different styles worn by models. By constantly posting new trendy clothing, women are more likely to start shopping online, especially now that the new spring collection is available.
From Facebook, consumers are linked to Forever 21's website and blog. Their blog mostly offers information on contests, Instagram challenges, and fashion music videos.
Their website is well-known for its sales promotion; offering free shipping with purchases, coupons/discounts, and sweepstakes. The use of online coupons helps the company lure new customers and demonstrates successful feedback for the market.
Creating events is a unique and entertaining way to attract customers. Some upcoming events include:
- March 21st, 2015- F21 Grand Opening in Mexico*
- March 26th, 2015- F21 Grand Opening in Germany and Israel*
*The first 300 people will receive a gift card with a certain amount of money for free! - #F21Festival is a contest in which the grand prize winner will win two V.I.P. tickets to Weekend 2 of the Festival, two round-trip flights + hotel room for 3 nights/4 days, and an entire closet filled with the newest arrivals from the F21 Festival Spring collection from clothing to shoes, bags, and accessories!*
Forever 21 also advertises on magazines such as Teen Vogue, Seventeen, Glamour, and Cosmopolitan. Forever 21 has a magazine in their company which consists of the latest styles and looks, and its appearance has bold colors in order to attract the customers attention.
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